When a Mistake is not an Honest Mistake
Last year, Executive Producer for Disney Television Animation, Latoya Raveneau, bragged that she is “adding queerness” wherever she can in Disney animation. She referred to it as “my not-at-all-secret gay agenda.”
Consumers responded to the sexualizing of children swiftly and severely with the power of their purse. Disney stock dropped 50%.
Last month, Anheuser-Busch launched a promotion for their top selling beer brand, Bud Light, with a picture of a transgender man, Dylan Mulvaney, on the can.
Bud Light sales dropped like a stone and social media lit up with former Bud Light drinkers’ disgust. Many declared themselves done with Budweiser and Anheuser-Busch. The millions in lost revenue confirmed they were serious.
Budweiser executives wasted no time pivoting to what they hope will be a mid-course correction. They produced a costly ad featuring an iconic Clydesdale horse galloping through American landscapes and men enjoying a beer together. The Clydesdales have long been used in Budweiser ads to evoke feelings of Americana.
In what can only be described as a blatant lie, Anheuser-Busch CEO Brendan Whitworth said, "We never intended to be part of a discussion that divides people."
The Anheuser-Busch fiasco and attempted reset have prompted some to ask whether they should be forgiven this “mistake.” After all, we all make mistakes. The answer: not when the mistake is not an honest mistake.
In recent years, an increasingly aggressive liberal agenda has deeply divided us and plunged us into a battle for the soul of America. We are being force fed so-called cultural issues built on lies, seeking to sexualize children, and attempting to normalize perversion. Some corporations are run by liberals who are willing to leverage their corporate resources to push this agenda on their employees and consumers. Diversity, equity, and inclusion are the benign-sounding words that thinly veil this sinister infestation.
Many of us are familiar with the term “honest mistake.” Under different circumstances, the beautifully produced Budweiser Clydesdale ad would have warmed my heart. Instead, it turned my stomach. It is nothing more than a calculated attempt to deceive. Budweiser wants us to forget their very deliberate foray into transgenderism. It is a safe bet that, if not for the intense customer backlash, Dylan Mulvaney would still be celebrating his “day 365 of womanhood” on a can of Bud Light.
We need to send a clear message to the Boards of American corporations. We want their companies to focus on producing high quality goods and services. CEOs who push a divisive political agenda onto an already divided country are unfit for corporate leadership. They can count on us to flex the muscles of consumerism and turn our backs on whatever they are peddling. Sometimes a mistake is not an honest mistake